digital platforms Digital Sportsplay: NBA Looking to Further Engage Viewers With New App League SVP Ken DeGennaro says addition of League Pass, library content to app will drive fan appeal NBCUniversal Names Chris Heatherly EVP of Digital, Games Millennial Media Brands Fine-Tune Video Strategies Latest digital platforms Millennial Media Brands Fine-Tune Video Strategies By Gary Arlen published 25 August 16 Multichannel News NBCUniversal Names Chris Heatherly EVP of Digital, Games By Chris Tribbey published 13 September 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Lionsgate Signs Exec VP Lee Hollin To Long-Term Deal2Warner Bros. Discovery Names David Porter Head of Ad Research3BET, Tyler Perry Extend Content Agreement Through 2028 4'The Big Unit' Makes Peace With the Birds in New DirecTV Ad Campaign (See the Commercial Here)5ISpot Selected By My Code To Measure CTV Apps
