Latest effectv
March Madness Scores Big for Advertisers: Effectv Study
By Jon Lafayette published
Hard-to-reach households tune in the men’s college basketball tournament
Despite Fragmentation, Viewers Flock to Holiday Programming
By Jon Lafayette published
Effectv study shows seasonal opportunity to reach consumers
Ad Campaigns Get Optimal Reach With 40-45 Networks, Effectv Reports
By Jon Lafayette published
Analysis finds 6% gain in reach per five networks added until point of diminishing returns achieved
Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming
By Jon Lafayette published
9% of frequent voters can be reached only by streaming, study says
Pooja Midha Named General Manager of Comcast Advertising’s Effectv
By Jon Lafayette published
Exec was chief growth officer at Comcast Advertising
James Rooke Named President of Comcast Cable’s Ad Unit
By Jon Lafayette published
Exec reports to predecessor Marcien Jenckes, now managing director
Comcast To Use Comscore Data To Sell Local Cable Ads
By Jon Lafayette published
Nielsen competitor gains ground in local markets
Something Old or Something New? Why TV Plus Streaming is the Marriage for You
By Heather Coghill published
New data reveals the ideal balance of TV and streaming advertising to achieve maximum campaign reach
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