Latest GroupM
GroupM Sets Up System for Evaluating Ads on Amazon
By Jon Lafayette published
Amazon Ads co-engineers monitor designed to produce optimal results
GroupM To Work with Iris.TV To Target CTV and Online Video Ads
By Jon Lafayette published
Contextual and brand suitability data will be used in programmatic deals on the Magnite Streaming and DV Plus platforms
GroupM Expands Access to Fusion Retail Media Data to More Clients
By Jon Lafayette published
Retail media expected to generate $125.7 billion in spending in 2023
State of the Advanced Ad World According to GroupM’s Mike Fisher
By Kent Gibbons published
Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21
GroupM Sees U.S. TV Ad Revenues Falling 2.4% in 2023
By Jon Lafayette published
A continuing writers strike would favor media outlets with sports rights
GroupM Unit Finds Addressable Ads Generate More Impact and Emotion
By Jon Lafayette published
Addressable advertising impacts how consumers feel, study concludes
GroupM Pledges 5% of Spending Will Go To Minority-Owned Media
By Jon Lafayette published
Media agency steps up inclusion initiative
Sunwise Media To Create Series On OWN Backed By GroupM Clients Including Domino's
By Jon Lafayette published
'Rebuilding Black Wall Street: Greenwood’ to premiere this fall
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