Latest Hub Entertainment Research
Infographic of The Week: Hub Entertainment Research Manages to Sum Up a Decade of Video Biz Change in a Single Chart
Back in 2013, 86% of Americans had pay TV at home and only 21% streamed video on their smart TV
See Change: The Smart TV OS Surpasses the Pay TV Set-Top as the No. 1 Way U.S. Consumers Watch the Tube (Chart of the Day)
Viewers now tune into Roku, Fire TV, Google TV or whatever OS is powering their set first, according to Hub Entertainment Research
'Live TV' Remains the Default Viewing Choice of Most U.S. Consumers... But Netflix Is Closing Fast
The latest Hub Entertainment Research study reveals that 40% of consumers tune to a major SVOD first
Is the Smart Speaker Market for Smart TVs Already DOA?
The latest Hub Entertainment Research report on smart TV says the U.S. usage of these peripheral devices already peaked back in 2021
Uh-Oh: U.S. Consumers Are Using Fewer Streaming Services for the First Time
While Americans are spending more than ever on streaming, Hub Entertainment Research says they’re suddenly using fewer apps
SVOD Boom Goes Bust as Consumers 'De-Stack' Subscription Video Services (Gobs of Breathtaking Charts)
You want bad news about the video entertainment industry? Hub Entertainment Research has got it
Subscribers in Survey Call Ad Loads on Discovery Plus, HBO Max Most Reasonable
Fewer ads mean more attrition for brands, Hub study finds
Streaming Non-Binary? 44% of Consumers Connect Via Both Smart TV OS and a Streaming Media Player
Is there a pronoun for people who identify as using both their native TVOS and their dongle?
