Lotame Lotame Adopts Unified ID 2.0 To Bolster CTV Business Company adopts ‘best of both worlds’ strategy for identifying consumers without cookies Lotame Profiles Political TV Watchers Says political marketers can engage big screen audience Lotame Targets the Smart TV NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1NBC News Cuts Ties With Ronna McDaniel 2Maybe They Should Have Called It the '3 Viewer Problem'? -- Netflix Weekly Rankings for March 18-243‘South Park’ Video Game ‘Snow Day! Released 4‘The GOAT’ Sees Reality Superstars Battle For Bragging Rights, Cash 5Fox Orders Two More Seasons of ‘Hell’s Kitchen’