Latest Magna Global
Personalized Ads Can Boost Purchase Intent
By Jon Lafayette published
Personalized ads can forge stronger connections with consumers and ultimately boost purchase intent, a new study from media buyer Magna and IPG Media Lab.
Magna Forecasts 13.2% Drop in 2020 National TV Revenue
By Jon Lafayette last updated
In the throes of a pandemic, national television advertising revenue is expected to drop 13.2% in 2020 and recover by 4.3% in 2021 according to a new forecast from major media buyer Magna Global.
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