marketing campaign Altice USA Rebrands Suddenlink as Optimum Transition of Suddenlink properties to Optimum begins today and continues over next several months Hulu Launches Marketing Campaign Amid Crowded Streaming Field ‘Start with Hulu’ is appeal to consumers E! News Launches 'Be Pop Cultured' Campaign Latest marketing campaign E! News Launches 'Be Pop Cultured' Campaign By Jon Lafayette published 22 August 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Freeze Frame: Cable Hall of Fame 2024 (Photo Gallery)2NBA Playoffs Will Offer Viewers Something Familiar, Something New3Charlotte Deleste, WISC Madison Anchor, Gives Notice 4Is Netflix's Subscriber Growth Binge Almost Over?5Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets