Latest measurement
NBCU Trying To Quantify Quality Amid Debate on Measurement
By Jon Lafayette published
Marketcast is calculating a Content Quality Index
Networks Invite Media Agencies To Join Measurement Joint Industry Committee
By Jon Lafayette published
Buyers want seat at the table as potential standards are set
Nielsen's Rivals React To Joint Industry Committee Plan
By Jon Lafayette published
Most appear to welcome more input from programmers
Programmers Band Together in Joint Industry Committee To Battle Nielsen Dominance
By Jon Lafayette published
JIC’s goal is to create multiple currencies for premium video, using first-party viewing data
Warner Bros. Discovery To Use VideoAmp for Cross-Screen Ad Buys
By Jon Lafayette published
Media company will adopt multiple currencies by the 2023 upfront
2023 Predictions: Streaming Grows with Advertising and Measurement Follows
By Jon Lafayette published
Attention, outcomes become key metrics
Comscore Making Local Gains But Still Has Long Way to Go
By Jon Lafayette published
Ad agency Zimmerman signs up to use Comscore data as local currency
Inscape Using Weighted Panel To Calibrate Viewing Data
By Jon Lafayette last updated
National Representative Panel aims to align ACR data with U.S. Census
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