media buying CTV Buying Myths to Overcome in the Post-Pandemic Era Stay-at-home streaming surge has permanently shifted TV-watching habits Bad Audience Estimates Hurt Linear Television as Upfronts Approach Make-good ads frustrate advertisers — but they don’t want cash back Media Buyers, Planners Need to Go Wherever Audience Is #NYCTVWk NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Is Netflix's Subscriber Growth Binge Almost Over?2Nexstar Dropping Scripps-Owned CW Affiliates in Seven Markets 3‘Kelly Clarkson,’ ‘Jennifer Hudson,’ ‘Tamron Hall’ Score Daytime Emmy Nods 4Fremantle Hires Jeff Boone As VP, Scripted Development5NHL, NBA Playoffs Begin; Haney-Garcia PPV Boxing Event: What’s on This Weekend in TV Sports (April 20-21)