MRC

Suspension of Nielsen Accreditation Stays in Place as Nielsen One Launch Nears MRC still has a list of ‘material non-compliance situations’

People watching TV — In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting Audit meeting at Media Rating Council postponed

ANA: We Need 'More Robust' Measurement System Advertiser lay down the media measurement law, including fully backing MRC

Latest MRC

Former NBC Exec Adam Stotsky Named President, MRC Live and Alternative

By Jon Lafayette last updated 13 September 21

dick clark productions shingle discontinued

Broadcasting & Cable

Ad Industry Seeks Alternatives After Nielsen Loses Seal of Approval

By Jon Lafayette published 8 September 21

The TV industry is trying to figure out how it will do business in a world where Nielsen is no longer the dominant measurement company.

Broadcasting & Cable

Variety and The Hollywood Reporter Combine in Joint Venture

By Daniel Frankel published 23 September 20

Deal puts control of the two oldest and largest trades covering the entertainment industry, along with Deadline Hollywood, into the hands of one company

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