Big buyers endorse single guarantees
Deal follows NFL pact with Verizon
Data from 4C used to target audiences
Gains in distribution revenue boost cable networks; ad sales down
EVP of marketing to continue that role while overseeing events like 'Live From Red Carpet'
Picture-in-picture commercials designed to boost ratings, ad recall
New series, including 'Al Otro del Muro' ('On the other side of the Wall'), join returning action trio
Network acquires rights to ‘Dateline: Secrets Uncovered'