NCAA Mens's Basketball Tournament March Madness Registers Record Sales With Prices Up Mid- To High-Single Digits Sports continue to buck soft TV ad market North Carolina-Duke Draws Most Final Four Viewers Since 2017 Streaming audience on March Madness Live sets records March Madness Sold Out With Record Ad Revenue for CBS, Turner Prices up by double digits, with spots in final game going for $2 million Latest NCAA Mens's Basketball Tournament NCAA, CBS, Turner Extend ‘Madness’ By Mike Farrell published 12 April 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Ken Solomon: Tennis Channel Looking to Score With Fans Across Multiple Platforms (TV Sportsplay)2Plex Flex: FAST Boasts That It Has Exceeded 1,100 Channels3Diamond Sports Could Emerge From Bankruptcy on June 184Sean McLaughlin Named VP of News at Graham Media Group 5YouTube Now Controls 9.7% of U.S. Television Usage, Nielsen Says
