Battle for ad budgets intensifies at NewFronts
Streaming JV announced a number of key benchmarks at its NewFront presentation today
Brand safety, crossplatform measurement remain concerns
Unit launches data-driven products, looks to collaborate with brands
NBCU, ESPN, Viacom, Hearst among the programming partners
Content firms should follow pro franchises’ winning game plan
Amid rollout of celebs-filled new content, Wojcicki vows 'we will do better'
Shane Smith and company bet edgy content, distinct viewpoint can hook millennials on linear TV
Iconic brand focuses on young millennials
Slate includes 'F2 Vs. USA,' with freestyle soccer stars, and eSports 'Hall of Gamers'
Rolls out 'All-Star Collabs,' 360 venture, says new SVOD 'exceeding expectations'
Bankoff announces Google tie-in, IAB plugs growth of online video
Announces Acquisition of McBeard
NewFront Pitch Includes Short-, Long-Form Programming
'Tyler Zone,' from Fox-Lonely Island, Also in the Works
Will Combine Company’s Websites, Apps, Content