Super Bowl, Olympics Join Sling TV’s Sports Playbook
Sales executive Adam Lowy expects higher prices for vMVPD service’s March Madness auction
programmatic ads
Tremor Offers More Programmatic Inventory via Trade Desk
Dish, Sling A+E, Bloomberg participating
ANA: Fight Against Bot Fraud Is Winnable
New report says programmatic no riskier than general market buys
Sluggish Programmatic TV Could Finally Pick Up Steam
Though growing, it’s still a small portion of total ad spending
NBCU Launches Linear Programmatic Sales
To Make Cable, Broadcast Inventory Available to Select Clients
Programmatic Standards Could Pave a Path to Scale
Common Guidelines and Practices Will Help Take It to the Next Level
NYC TV Week: 5+ Years to Programmatic Tipping Point
Advanced Advertising Panel Says Complexity Slowing Progress
Programmatic and Relevant Ads: Successfully Tapping the Universal Passion
Ad-Blocking App Misses the Point
