Latest Programmatic advertisnig
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Executives predict dollars will shift as linear and digital continue to blur
Magnite Gives FreeWheel Users Better Look at Programmatic Demand
Integration increases competition for programmer inventory
DirecTV Picks Magnite To Enable Programmatic Buying of Traditional TV Inventory
Launch to focus on VOD with linear available within a year
ANA Names Team To Probe Programmatic Ad Buying
The Association of National Advertisers named PwC, Kroll and TAG TrustNet to conduct an in-depth study of programmatic media buying.
StackAdapt Launches Ad Campaign For Speedy Programmatic Platform
Ad tech company StackAdapt is launching an ad campaign touting how quickly its programmatic platform can get campaigns up and running.
Disney Ad Showcase Heralds Data, Programmatic Tech
GatewayGo transaction ads, Disney Select and DRAX introduced
Trade Desk, Magnite Offer Programmatic Interactive CTV
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
Magnite: Sling TV Saw Programmatic Growth in 2020
Addressable campaigns increased via the Magnite platform
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