scatter market Bad Audience Estimates Hurt Linear Television as Upfronts Approach Make-good ads frustrate advertisers — but they don’t want cash back Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% TV Ad Revenue Up 10% in October: SMI Latest scatter market Upfront 2017-18: Cable Rose by 1%; Broadcast Up 2% By Jon Lafayette published 30 October 18 Multichannel News TV Ad Spending Falls in May By Jon Lafayette published 17 June 15 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Maybe They Should Have Called It the '3 Viewer Problem'? -- Netflix Weekly Rankings for March 18-242‘South Park’ Video Game ‘Snow Day! Released 3‘The GOAT’ Sees Reality Superstars Battle For Bragging Rights, Cash 4Fox Orders Two More Seasons of ‘Hell’s Kitchen’ 5Bill Jorgensen, Local TV Anchor, Has Died