Eventually most cable subs will get Peacock for free
Steve Burke will become NBCU chairman, to retire in August after Olympics
CEO seeks to differentiate ad-supported streaming service from crush of Disney+, HBO Max and Apple TV+
NBCU-branded, free-to-consumer streaming platform will launch in April 2020
The "trend," he said, "is over"
Programmer’s remarks come a day after AT&T reported steep deceleration for DirecTV Now
But exec sees ‘modest positive’ for NBCU as new wave of virtual MVPDs target consumers who are outside the traditional pay TV sphere
During star-spangled Radio City affair, media giant pitches something for every buyer