targeted ads Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness Advertisers to FTC: Banning Targeted Ads Threatens Trillions in GDP Supporters of the measure say the practice’s harms outweigh its benefits State AGs Sue Google Over Location Data for Targeted Ads Tell court company tracks location without sufficient consumer notice Latest targeted ads The Future of Television Is Now By Nick Troiano, Cross MediaWorks published 21 May 17 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1YouTube Ad Revenue Spikes 21% to $8.1 Billion in Q1, Smashes Forecasts2Roku Soundly Beats Q1 Revenue Forecasts with Sales of $881.5 Million3Nathan Lane, Michaela Jae Rodriguez, Carl Clemons-Hopkins to Receive Critics Choice Celebration of LGBTQ+ Cinema & Television Honors4Neil Gaiman’s ‘Sandman’ Universe Expands With ‘Dead Boy Detectives’ 5Fuse Urging Young Viewers To Vote With Blunt Campaign
