Total Audience Report Time Spent Watching Video Fell in Third Quarter: Nielsen CTV made big gains as cord-cutting continued Nielsen: Multicultural Viewers Lead Increase in Streaming Service Subscriptions Viewing hours up for streaming services during second quarter as viewers stay home Nielsen: Streaming Grows to 25% of TV Usage in 2Q TV households with pay-TV down to 76.3% Latest Total Audience Report What We Watch, Where We Watch It By Gary Arlen published 12 October 16 Multichannel News Live TV Viewing Falls in First Quarter: Nielsen By Jon Lafayette published 12 July 17 Multichannel News What’s Old Is New Again By R. Thomas Umstead published 18 April 16 Multichannel News Indies Aren’t Catching the Diversity Wave By R. Thomas Umstead published 18 April 16 Multichannel News The News Keeps Making News By Leslie Jaye Goff published 11 April 17 Multichannel News Still Watching TV, but Fewer Channels By R. Thomas Umstead published 3 October 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Freeze Frame: Cable Hall of Fame 2024 (Photo Gallery)2NBA Playoffs Will Offer Viewers Something Familiar, Something New3Charlotte Deleste, WISC Madison Anchor, Gives Notice 4Is Netflix's Subscriber Growth Binge Almost Over?5Nexstar Dropping Scripps-Owned The CW Affiliates in 7 Markets