David Zaslav: Discovery Well Positioned in Crowded Media Environment

Discovery CEO says company’s lifestyle-themed programming stands up well in scripted-heavy TV environment
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Discovery Inc.’s lineup of mostly non fiction-themed networks has the company well positioned to thrive in a very competitive multimedia environment, according to Discovery CEO David Zaslav.

Zaslav said in a recent Multichannel News video interview that the company’s portfolio of networks -- including Food Network, Discovery, HGTV, Science and OWN: Oprah Winfrey Network -- stack up well in an environment dominated by scripted content-heavy channels.

“The rest of the industry has moved toward [scripted] as the attractive, most energetic area of the business,” Zaslav said. “We’re everything else … we look at all these categories, whether its food, home, travel, natural history, science, crime and Oprah [Winfrey] -- along with our leadership in sports around the world -- and we think we’re very well positioned.” 

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