Disney Channel Unveils Kids-Targeted Interstitial Videos on Dealing with Coronavirus Crisis

By R. Thomas Umstead
published

Disney Channel has created a series of interstitial videos featuring Disney Channel stars encouraging kids to remain positive during the coronavirus crisis.

The interstitial messages premiere March 27 on Disney Channel and Disney Channel YouTube, and features more than 35 Disney Channel stars have filmed messages from their homes and around their neighborhoods sharing how they are staying positive and active during this time of uncertainty, according to Disney Channel executives. 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.